Problem

Re-imagining Digital Banking Experience for Small and Medium Enterprise (SME) Clients

Small and mid-market business clients found existing online business banking platforms overwhelming, complex, and difficult to navigate, as they were designed primarily for large corporations. With too many tools, options, and shared entry points, users struggled to quickly manage essential payment and banking tasks, especially during economic uncertainty heightened during COVID-19 Pandemic.

As a result, business owners lacked confidence in completing tasks independently, experienced increased friction, and often relied on customer support, reducing efficiency and trust in the platform.

Solution

A simplified, Online Banking for Business experience tailored to small and mid-market customers.

Key features include intuitive, role-based navigation that surfaces only relevant actions, consolidated payment management under a single unified view and simplified payment flows that reduce cognitive load and errors, and streamlined user management designed for small and medium enterprises, enabling customers to complete essential banking tasks confidently without relying on helpdesk support.